Georgia Tech Strategic Plan

After the inauguration of a new president in 2019, Georgia Tech set out to create and publicize a new 10-year Strategic Plan. With the knowledge that a rebrand of the Institute as a whole would come soon, the brand identity was meant to be a bridge between the old and the new.

The logo was designed to show how Georgia Tech was branching out from their previously rigid and technical identity into a new era. Everything from the contrast between points and rounded edges, to colors derived from complements of existing swatches, to photography choices were designed to reflect a more people-centric mission for Georgia Tech.

The premiere piece of collateral was a printed booklet and website showcasing the mission, vision, and values for the Strategic Plan.

Each staff member also received stickers and a trifold brochure that summarized the key values, which doubled as a standing desk piece.